About Us
OUR JOURNEY
Built By Operators
After operating in the hospitality industry for many years, we saw too many hospitality teams, big and small, struggling with the same issues: unclear systems, undertrained staff, inconsistent service, and a lack of time to fix it. Traditional consultancy often felt out of touch, expensive, or too theoretical to implement.
Deep Dine was founded to deliver straightforward, practical, and commercially-minded solutions that hospitality businesses could actually use and bring fast acting results.
Our mission is to help operators take control of their business with the same care and focus they bring to their guest experience. Giving them the tools, structure, and clarity to thrive in a challenging industry.
Why Our Clients Choose Us?
REAL EXPERIENCE, REAL SOLUTIONS.
Our solutions aren’t theory, they’re built from years of hands-on hospitality experience, shaped by what actually delivers results.
STRATEGY TO EXECUTION
Good ideas mean nothing without action. We help turn strategy into real, processes that build success.
SYSTEMS THAT SERVE
Without systems, growth leads to chaos. With the right systems, it leads to control, scale, and consistency.
FOUNDERS
Meet The Team
Co-Founding Director
Eliza Culley
With over a decade in hospitality, Eliza has worked her way up from the floor to senior management, leading high-volume sites across both independent venues and national brands. She’s managed teams of 70+, overseen multi-million-pound turnovers, and developed strategies that boost both culture and commercial success.
Eliza specialises in building strong, scalable operations and people-focused systems. At Deep Dine, she brings her sharp eye for efficiency, her passion for team development, and her belief that great hospitality starts behind the scenes.
Co-founder & CEO
Oliver Souter
Ollie specialises in data-led business strategy, with a background in marketing, analytics, and performance reporting. He’s worked across industries to help brands understand what’s working, what’s not, and where to focus next turning complex data into clear, actionable strategy.
At Deep Dine, Ollie brings a sharp analytical eye to everything from marketing performance to operational efficiency, helping hospitality businesses make smarter decisions and drive sustainable growth.
Your Deep Dine Pathway
HOW IT WORKS
Start by scheduling a free, no-pressure call with us. We’ll start researching your business as soon as its booked in.
1) Book A Free Strategy Call
We’ll guide you through a structured review of your entire operation. We’ll help pinpoint underlying issues and uncover the biggest opportunities for improvement.
2) Deep Dive Business Audit
Based on your audit, we’ll create a practical, results-driven action plan. This includes step-by-step recommendations aligned to your budget, team size, and priorities.
3) Tailored Action Plan
We don’t just hand over a plan and disappear. We’ll help you roll out changes, monitor progress, and provide ongoing advice and tools to keep your business moving forward — all at your pace.
4) Implementation & Support
Frequently Asked Questions
FAQS
Can’t see your question? Get in touch HERE
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Our pricing is flexible depending on the level of support you need. We offer free resources, affordable templates, and tailored consultancy packages to suit different budgets. During your free discovery call, we’ll talk through your goals and recommend the most cost-effective option for your venue — with complete transparency and no hidden fees.
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No — we offer flexible entry points. Whether it's a one-off call, a downloadable template, or a tailored plan, you can choose the level of support that suits you.
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It depends on the area of focus, but many clients experience immediate operational wins within the first week. Broader improvements — such as revenue growth or cultural change — develop steadily with ongoing support.
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No — our approach is designed to ease operational pressure, not add to it. We focus on practical improvements that integrate seamlessly into your existing workflow.
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Most of our support is delivered remotely for flexibility and efficiency. However, on-site visits are available where needed and can be arranged as part of a tailored package. We’ll discuss what’s most suitable during your discovery call.
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We understand the concern. That’s why we tailor every recommendation to your venue’s specific needs — ensuring changes are actionable, measurable, and built to drive real impact.
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Yes — we work with hospitality businesses internationally and can provide both remote consultancy and in-person support, depending on your location and requirements.
“Hospitality is tough - but you don’t have to do it alone. We’re ready when you are.”
— Deep Dine
